Regular or Official WhatsApp API: Comparative Analysis, Advantages and Disadvantages
Regular WhatsApp API, including the Chat API, was developed at a time when the Official WhatsApp Business API was not available for businesses and programmers. The WhatsApp API is usually based on the WhatsApp WEB protocols and allows you to automate and optimize communication with users in WhatsApp. To work with the Regular WhatsApp API, it is enough to scan the QR code and you can already start sending messages.
Chat API initially positioned itself as a secure tool for expanding the capabilities of developers and businesses to work with users in WhatsApp. We are against spam and incorrect marketing mailings.
Official WhatsApp Business API is an interface for optimizing work with WhatsApp from Facebook. Connecting to the Official WhatsApp Business API is a more complex process associated with business confirmation and verification. In addition, the price for the WhatsApp Business API is higher than for the WhatsApp API, but the undeniable advantage of the WhatsApp Business API is its status as an "official API" and protection from being banned.
The answer to this question is not as obvious as it may seem. The first thing you should ask yourself is: what do you need the API for? After all, both options have their upsides and downsides.
The first seemingly obvious upside of Regular WhatsApp API is its “officialness” and safety. However, because of some substantial limitations, not every company can benefit from them. The list of limitations is presented below:
- 1.The price. the subscription fee for the Official WhatsApp Business API can reach from RM500 to RM1500 per month, including the connection fee, sent template messages and additional services. In addition, the price of tariffs is dictated by WhatsApp itself (in currency), and it is not always possible to agree with intermediaries on a more individual approach. More information about prices can be found on the official website of the developer: https://developers.facebook.com/docs/whatsapp/pricing
- 2.System restrictions - Facebook artificially restricts and controls the work with the API. This is the right approach, but for users it is associated with a number of restrictions, for example, paid template messages, limiting the number of messages sent, numbers linked to the rating, or possibly blocking unsuccessful, from the point of view of Facebook, messages.
- 3.Restrictions on business areas - WhatsApp does not approve of partnerships with certain business sectors. For example, medicine, alcohol, veterinary medicine, part of financial advice may be denied access to the Official WhatsApp Business API.
- 4.Achieving the Official WhatsApp Business API can be fraught with a number of difficulties. Be prepared that this is an energy and resource-consuming process.
It is true that to have a work phone number banned is every company’s nightmare. No one would like to find themselves in a situation like this. According to WhatsApp’s statistics, every month, the messenger bans around 2,000,000 users for violating their policy.
Of course, this does not mean that WhatsApp API providers do not care about their customers. For example, in the case of our Chat API, we protect our clients by offering them individual IPs, safe authorization, and a system of artificial guards, such as a messaging queue to prevent bulk messaging and escape a ban. There are also systems that allow for emulating phones on a computer so that your activity would not depend on a physical device. Of course, these measures will not help if users ignore WhatsApp’s rules and spam their clients. Even with the official API, you can still be banned for violating WhatsApp’s policy. But if you combine all the safety tools offered by Chat API with an intelligent use of the service, your phone number will be absolutely safe. And if you are more interested in the status of the number or the green check mark, then you definitely should connect to the WhatsApp Business API.
Having analyzed the main points, you can go directly to the most interesting, namely, dry analytics, and compare the two ways of working with WhatsApp.